Men are from Android and women are from Apple? It’s not all that trivial, but when planning a mobile marketing strategy OS penetration is not the only parameter to consider.
iOS users do skew significantly different to Android users, let alone BlackBerry or Mobile Phone users. When focusing on the right target and how to approach the right audience, a mobile marketing strategy is more efficient to follow.
Though, truth be told, the difference in gender is actually one of the least significant discrepancies. iPhone users are 18% more likely to be female while Android users are 10% more likely to be male. So don’t be shocked if you see a hot chick pulling out an Android phone.
Here are some of the major points relevant for mobile marketers:
Money
To get right to the point: iPhone users have more money and like to spend it and not only on their mobiles. iPhone users are 67% more likely to have an annual income of $+200k , while 24% of Android users are likely to have an annual income between $+50k - $+100k. Apple lovers have a 29% higher balance on their monthly credit card (Pageonce) than Android owners.
Android phones are normally cheaper than iPhones, for which it doesn’t surprise that the Droid crowd is more likely hold their dollars together while iPhoners are 26% more likely to be spenders.
Trend Setter
A surprising 71% of Android users see themselves as followers. Steve Jobs has done a better job as role model, as 27% of iPhone users see themselves as leaders and 50% consider themselves as early adopters.
Interests
iPhone users are more travelers as50% are more likely to have visited more than 5 countries, while 71% of Android users are likely to never have traveled outside their native country.
The study conducted by Hutch breaks down the profile of different OS users and even specifies their favourite ice cream flavour, as can be seen in the infographic in their blog.
The point is though that Marketing is all about knowing your target group, where to find them and how to speak to them. Having a clear idea which device they are likely to use can save a lot of money when planning a mobile marketing strategy.
Knowing the triggers of each device user can also help you to design a more customized approach for each platform. For example, an Android user’s attention can be caught with discounts or special offers, while iPhone users are suckers for sleek design and innovation.
After all, mobile is an interactive medium. This means it is not just about emitting a message, it’s about creating a conversation and the best way to start a conversation is getting to know the other person.
Visit Hutch for more information on the survey.
Visit Hutch for more information on the survey.
