Universal Pictures launches another iPhone app to promote The Boat that Rocked

Today Universal Pictures launched yet another iPhone application developed by Golden Gekko on behalf of Hyper to promote the movie 'The Boat that Rocked'.

Play the official 'The Boat that Rocked" Top Trumps(tm) game with your iPhone or iPod Touch. Based on the original Top Trumps card game, players must choose a character statistic from their dealt card to then be compared against their opponent's card. The player with the highest statistics wins. Two player mode available without the need for a second iPhone or iPod Touch. One player game available against the computer.

Also included is the official movie trailer and photo images from the film.

You can find the application here or http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307166412&mt=8

Enjoy!

Universal Pictures promotes the movie "The Unborn" on the iPhone

There is a huge opportunity to entertain the audience where there is no other media format available, and fill the downtime with rich interactive experiences.

With this in mind, Hyperhappen have just launched the first ‘mobile interactive movie trailer’ for Universal Pictures developed by Golden Gekko. Over ground, Underground, in the middle of the Atlantic... the content is in the handset to play with. The navigation toolbar is truly virtual and a first step towards mobile’s ability to build on intuitive engagement.

OK. It does require an iPhone or iPod Touch...

The movie industry has a great heritage of using outdoor to promote new movies. The design methodology that goes into creating a billboard poster is built on how the consumer should read the imagery to ‘buy in’ to the film bring promoted. The Unborn app has built on this heritage, therefore tying into the consumer’s familiarity with this ATL imagery to act as the launch pad for their user journey.

You can find the app on http://tinyurl.com/ape524 or click here

Enjoy!