Mobile apps one of the 3 biggest drivers behind mobile data growth according to McKinsey

When McKinsey talks business leaders and government officials listen. Therefore it was interesting to hear McKinsey Partner Venkat Atluri talk about the main forces behind mobile data growth on the McKinsey High Tech podcast a couple of weeks ago. Mobile applications were mentioned as one of the 3 key contributors of mobile data growth together with highly compelling devices and high speed networks. Although the research and interview doesn't bring any new insights to our industry it's amazing to hear that a business area that barely existed 3 years ago is now acknowledged as the driving factor behind the 100 Bn USD telecom industry.

Listen to the podcast here:
http://www.mckinsey.com/clientservice/hightech/HT_mobile_data/HT_mobile_data.html