A great 360° campaign where TV-Spots, print ads, mobile ads and online all lead to a mobile site or a SMS response where customers could leave their address to get a product sample. What we liked about it is
• great execution in terms of clear objectives
• simplicity of the message
• use of cross-media channels for greatest effectiveness
The campaign clearly showed the commercial benefits of a mass market mobile marketing campaign that resulted in over 450.000 requests for samples from people that actually wanted to try the Jacobs Soluble products. Well done!
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