One of the most popular mobile products developed by Golden Gekko is the mobile cookbook first launched with Arla Foods in Sweden September 2007 and several other brands and markets since. A cookbook is absolutely perfect for the mobile phone as it is always when there when you need it in the foodstore, market, kitchen or when discussing food with friends.
The New York Times has a great article demonstrating just how the mobile is penetrating the kitchen with case studies from Kraft Foods (the iFood assistant), Grocery iQ, Jott, Eggy, etc.
Read more here http://www.nytimes.com/2009/01/21/dining/21tele.html?_r=2&ref=technology
Wednesday 21 January 2009
Friday 16 January 2009
Friday: Mobile visits Hamburg
This Friday Golden Gekko attended a conference in Hamburg with them theme "Opening New Markets For Innovative Services And Technologies" organised by Living Labs Global and the City of Barcelona. The purpose was to market Barcelona as great city for businesses in Media & ICT, Helthcare and Design. A quick summary of the conference is
In addition to this there was a great panel where angel investors, interim managers, entrepreneurs and city representatives came together to talk about starting up businesses.
As usual the best was saved for last, lunch... and networking networking. I had the chance to speak to a previously unknown competitor to our new mobile data collection tool, a film festival director, a food media company (a Taste of Media), a french-german social network builder, an angel investor, a mobile event ticket company (Matrix Solutions), a medical design company, a mobile car-pooling company (iCarYou), Öresund IT, a newly started mobile marketing agency (Weisher Mobile) and many many more.
Thanks a lot to the organisers! We look forward to the next event!
- Sascha Haselmeyer, Managing Director of Living Labs Global made a great presentation about the underutilised opportunities in the mobile space across the world that can be summarised in the statement "the mobile services revolution has not even begun."
- Judith Romera, Manager of International Economic Relations, Economic Promotion Barcelona talked about all the amazing opportunities for businesses and people based in Barcelona. She reminded me of why we established Golden Gekko there in the first place.
- Jordi Sacristan, Marketing & Communication Director, 22@Barcelona gave a brief overview of the business area 22@Barcelona and the opportunities for startups as well as established companies to benefit from
In addition to this there was a great panel where angel investors, interim managers, entrepreneurs and city representatives came together to talk about starting up businesses.
As usual the best was saved for last, lunch... and networking networking. I had the chance to speak to a previously unknown competitor to our new mobile data collection tool, a film festival director, a food media company (a Taste of Media), a french-german social network builder, an angel investor, a mobile event ticket company (Matrix Solutions), a medical design company, a mobile car-pooling company (iCarYou), Öresund IT, a newly started mobile marketing agency (Weisher Mobile) and many many more.
Thanks a lot to the organisers! We look forward to the next event!
Friday 9 January 2009
Friday: Mobile Applications - The Next Big Thing In Mobile Marketing?
Jim Cook at Mobiadnews interviewed Golden Gekko CEO Magnus Jern earlier this week about the mobile application trend. Here's the full article or http://www.mobiadnews.com/?p=3172
Other than giving a great overall overview of mobile applications in marketing the article also highlights the Lynx campaign as a great mobile application making it even more famous!
Other than giving a great overall overview of mobile applications in marketing the article also highlights the Lynx campaign as a great mobile application making it even more famous!
Brands Love Mobile Apps
Moconews has a great article about how "Brands Love Mobile Apps" but also how there is a risk that the application stores get cluttered with so many apps that it becomes a problem.
http://www.moconews.net/entry/419-Mobile-Applications-A-Hit-With-Brands
This article highlights two trends:
1. The major consumer brands already investing in mobile are now all interested in launching mobile applications, particularly on the iPhone app-stores but also in other places
2. There are already over 10.000 iPhone applications on iTunes and 30.000 applications on Getjar and it is getting more and more difficult to stand out and make your app a hit. Even driving viral video views on Youtube is easier because there are more tools to cross-promote and of course the audience is so much larger.
Over 90% of these applications are however badly designed, full of bugs, not working across most devices and not very relevant or useful which means that there is no abundance of great applications that stand out. Download 10 random applications from the iPhone app-store or Getjar and I can assure you that you will experience this yourself.
The implication is fairly simple. There is an enormous demand for great applications so deliver great applications and you will generate attention, downloads, active users and hopefully meet your objectives!
More about how you deliver great mobile applications tomorrow!
http://www.moconews.net/entry/419-Mobile-Applications-A-Hit-With-Brands
This article highlights two trends:
1. The major consumer brands already investing in mobile are now all interested in launching mobile applications, particularly on the iPhone app-stores but also in other places
2. There are already over 10.000 iPhone applications on iTunes and 30.000 applications on Getjar and it is getting more and more difficult to stand out and make your app a hit. Even driving viral video views on Youtube is easier because there are more tools to cross-promote and of course the audience is so much larger.
Over 90% of these applications are however badly designed, full of bugs, not working across most devices and not very relevant or useful which means that there is no abundance of great applications that stand out. Download 10 random applications from the iPhone app-store or Getjar and I can assure you that you will experience this yourself.
The implication is fairly simple. There is an enormous demand for great applications so deliver great applications and you will generate attention, downloads, active users and hopefully meet your objectives!
More about how you deliver great mobile applications tomorrow!
Sunday 4 January 2009
3333 Mobile Devices
Less than one year after setting up a new phone database for the mobile websites and applications delivered by Golden Gekko on behalf of clients and partners the database has reached the magical number of 3333 unique phone models (e.g. Nokia N95, Nokia N96, Blackberry 8310, Sony-Ericsson W810 and so on).
Is this a milestone? Not really but it does show the complexity of delivering mobile applications and sites compared to the web. These 3333 phones each have a unique specification including user agent, screen resolution, application size (jar size), Java JSR support, Java exceptions, browser type, image support and lots of other variables that have to be checked when a site or application is rendered on the device.
How many unique mobile internet enabled phones are there then? Across the globe people estimate at least 5000 (and growing) different phone models with mobile internet browser so we are still some way off to covering all of them. With the current growth in services using our platform we expect to be considerably closer by the end of 2009 but who knows how many it will be by then…
Is this a milestone? Not really but it does show the complexity of delivering mobile applications and sites compared to the web. These 3333 phones each have a unique specification including user agent, screen resolution, application size (jar size), Java JSR support, Java exceptions, browser type, image support and lots of other variables that have to be checked when a site or application is rendered on the device.
How many unique mobile internet enabled phones are there then? Across the globe people estimate at least 5000 (and growing) different phone models with mobile internet browser so we are still some way off to covering all of them. With the current growth in services using our platform we expect to be considerably closer by the end of 2009 but who knows how many it will be by then…
Saturday 3 January 2009
How Google chooses phones for development
Found this great video on Google Mobile's blog on how they choose phones for development and testing:
Fortunately for all of us I don't really think this is the method they use. If we get the time we will soon show you how we pick phones but in the meantime you are welcome to send us your best or worst guesses.
Fortunately for all of us I don't really think this is the method they use. If we get the time we will soon show you how we pick phones but in the meantime you are welcome to send us your best or worst guesses.
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