One of the most popular mobile products developed by Golden Gekko is the mobile cookbook first launched with Arla Foods in Sweden September 2007 and several other brands and markets since. A cookbook is absolutely perfect for the mobile phone as it is always when there when you need it in the foodstore, market, kitchen or when discussing food with friends.
The New York Times has a great article demonstrating just how the mobile is penetrating the kitchen with case studies from Kraft Foods (the iFood assistant), Grocery iQ, Jott, Eggy, etc.
Read more here http://www.nytimes.com/2009/01/21/dining/21tele.html?_r=2&ref=technology
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