Sunday 17 August 2008

Cippi II: The story continues...


Air Vigorsol launches a series of mobisodes based on the famous and extremely popular chipmunk Cippi. The previous mobile campaign with Cippi reached over half a million Italians mostly with viral distribution. The new campaign was launched in cooperation with Vodafone Italy who provides the content for free through the Vodafone live! portal. In addition to the free mobisodes, customers are also offered wallpapers, ringtones and the original Cippi, the farting chipmunk application.

Creative agency BBH developed the campaign concept and produced the content with help from Aardman Studios. Golden Gekko developed the mobile website, optimised the content for mobile and operates the site.

The original Cippi campaign can still be found on http://e.cippi.net

Sunday 3 August 2008

Mobile service by Kiwi helps Russian women with their shoe addiction

Kiwi® launches mobile service for shoe-aholics in Russia. With the mobile shoe addict guide from Kiwi, women will find out who among them is the biggest shoe addict. The guide also provides shoe addicts with a fun interactive quiz to test their skills in matching the shoes and legs of famous celebrities, the chance to win Kiwi Smiling Feet products, free wallpapers of some of the most beautiful shoes in the world and videos including a high heel marathon and a shoe addict’s first visit to the psychologist.

The mobile service is based on market research showing that

  • 50% of women own more than 30 pairs of shoes and 8% own more than 100 pairs!
  • 55% of men have had to carry their girlfriend home because her feet hurt
  • 1 in 3 women admit lying to their partners about buying more shoes

Last but not least the shoe addict guide helps women find the nearest store to get Kiwi Smiling Feet products and make their feet smile again while still wearing beautiful high heeled shoes. Being a shoe addict is no longer a problem!

“We are really excited about this campaign as we believe it’s one of the first campaigns targeted at a mobile audience which is generally not perceived as interested in new mobile services.” says Magnus Jern CEO of Golden Gekko, the company that designed and built the service. “We believe that with a relevant and fun service like this playing on the Sex and the City craze about shoes, a new customer segment will show much greater interest in using mobile services.”

The mobile service is available on the website www.shoemaniac.ru or by sending the word KIWI by SMS to 3299 or visiting the mobile web site m.shoemaniac.ru or through a mobile banner campaign in Russia in cooperation with Nokia Interactive. The service was launched 28 July and service works on over 90% of all phones in Russia. An English version is available on request.


For more information contact Christine Linder, +34 663 306 379 or cl@goldengekko.com or visit www.goldengekko.com.


About Kiwi®

Passion for shoes," that’s what KIWI® is all about.

We believe that not only do people love their shoes but also each pair provides us with a different way to express ourselves. Stylish sneakers for Saturday afternoon, strappy sandals with the perfect black dress or polished leather lace-ups for the boardroom, we all have a style and we all have a shoe to suit it.

For 100 Years, KIWI® has been a trusted expert in shoe care products. Now Kiwi® also provides a range of foot comfort products which helps you to feel as great as you look in your stylish shoes for the whole day. Whether you like to wear 10 cm stilettos or sneakers, Kiwi ®has a foot comfort product designed to fit your style.

KIWI® originated in 1906 and since 1984 it has been a part of the Sara Lee Corporation. To learn more about how we got started and what we’ve done throughout the years, visit our history section. For more information about Sara Lee, visit the website at www.saralee.com.

“Kiwi® We love shoes”.