Sunday 17 August 2008

Cippi II: The story continues...


Air Vigorsol launches a series of mobisodes based on the famous and extremely popular chipmunk Cippi. The previous mobile campaign with Cippi reached over half a million Italians mostly with viral distribution. The new campaign was launched in cooperation with Vodafone Italy who provides the content for free through the Vodafone live! portal. In addition to the free mobisodes, customers are also offered wallpapers, ringtones and the original Cippi, the farting chipmunk application.

Creative agency BBH developed the campaign concept and produced the content with help from Aardman Studios. Golden Gekko developed the mobile website, optimised the content for mobile and operates the site.

The original Cippi campaign can still be found on http://e.cippi.net

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