“Social Media is like teenage sex, everyone wants to do it but nobody really knows how” (anonymous)
Social Facts
Facebook, Twitter and Co, are cues that make marketer’s hearts beat faster and hands get sweaty these days.
There are more than 500 million active users on Facebook who spend over 700 billion minutes per month on the social network. (Facebook.com) 140 million Tweets are send out each day and 460 000 new accounts per day are created.
Social networks have an incredible potential, not only in terms of reach. The activities on social networks are what marketers have always dreamt of: People share and recommend content voluntarily and publicly. An average user creates about 90 pieces of content each month and shares it with an average of 130 friends. About 30 billion web links, news stories, blog posts, notes, photo albums, etc. are shared on a monthly basis.
Show me love
Sharing branded content is not only mere interaction with the brand, its evangelism. For a brand to show up on a fan’s newsfeed is like a public love declaration. The user publicly commits to the brand or product and lets all their friends know, they love them. The marketing effect goes way beyond multiplying impressions. As information usually is most trusted when it comes from friends, a shared link by a friend raises much more curiosity than any ad could ever do. And since humans are gregarious creatures, a simple “like” can create a form of “peer pressure” effect in favour of the brand.
Mobile and Social Media – the Arranged Wedding
Social media is moving mobile. One third of Facebook posts and half of all Tweets are already coming from a mobile device. And mobile has always been social. 91% of mobile internet access is to socialize. After gaming, social networking is the second most popular mobile app category. 20% of smartphone users check social media apps before getting up in the morning and last thing before going to sleep and night.
How to Mocial with Branded Apps
To leverage social media in a branded app it is not enough to just include a Facebook “share” button. Think social from the very beginning and include sharable content:
- Pre- produced content like news, blogs, videos, fun facts, other type of information
- App generated content like game scores, manipulated pictures, audio, etc.
Most importantly is to know your target group and consider which content they would share with others. Generally people are more likely to share content that is either entertaining or provides a real value in terms of utility or information. Most and foremost men like to share content that positions themselves as experts. Give them content that makes them look good! Women rather share content of common interest, information on social topics, local events, etc.
Golden Gekko has created some apps that have generated great viral effects and we are currently exploring more ways to mocial for our customers.
See example from Heineken’s Star Player App
See example from Lynx Stream App
1 comment:
Its very essential to perform Mobile marketing today..its really great source of revenue.
iPhone App Design
Post a Comment