O2 Media has formed a strategic partnership with Golden Gekko, the leading developer of creative mobile marketing applications and widgets in Europe and North America.
The partnership will allow O2 to extend its capabilities and offer further unique and engaging products and services within the fast growing mobile advertising space. In addition to the services O2 media currently provides, from now on it will be able to offer a range of products from building mobile sites to developing mobile applications. The move reflects a growing shift in the advertising industry from traditional, one dimensional media to more personalised, truly accountable and multi-faceted opportunities.
O2 Media was formed last year with the aim of providing personalised media opportunities for brands. Since its launch, over 1,000 successful campaigns companies have been deployed, including Adidas, Cadbury, Blockbuster and Interflora, leveraging O2’s unique customer data. Success stories include a NatWest campaign that targeted its app at iPhone owners which received a 26% response rate, while targeting families with teenage children gave Thorpe Park a near one-in-three download rate for its App. The company has since expanded into new areas, like Top Up Surprises and Priority, to offer brands unique and innovative solutions that stand out from the traditional clutter.
Shaun Gregory, Managing Director of O2 Media, said: “Brands are beginning to see the full potential of mobile, but it is a complex ecosystem with a multitude of emerging players. What makes us different at O2 is that we are developing the full end-to-end range of opportunities. This is an intelligent strategy that delivers the right solutions to unite customers and brands by putting equal importance on customer experience and campaign impact.
“Because we know our 22 million customers, we are in a unique position to deliver better, more engaging and thus more effective campaigns. Mobile is developing so fast that brands and agencies are seeking a guiding hand through that challenge. At O2 we see our role in that space as pivotal.”
Golden Gekko is the leading developer of cross platform mobile applications and services in Europe including award winning campaigns for Lynx, McLaren and Absolut Vodka. It provides a range of mobile application development choices, including bespoke development, tailored from the ground up to meet customer needs; an off-the-shelf product range available for customisation; and Tino Mobile App Studio, a web based tool that allows anyone to create their own mobile apps in five easy steps.
One of Golden Gekko's unique advantages is the platform GG Mobile Media Engine. It enables rapid, high quality, easy-to-use and cost efficient implementations of mobile applications across more than 3000 different mobile devices including iPhone, Android, Java, Blackberry, Symbian, Windows Mobile and Palm.
Magnus Jern, CEO and Founder of Golden Gekko said: “Production of content and services for mobile including apps, mobile websites and other creative has grown exponentially in the past two years with the proliferation of smartphones. It's no longer a question of having a presence on mobile but what kind of presence and how to generate the best results.
“By partnering with O2, we at Golden Gekko can leverage our experience and insights from delivering over 300 mobile apps and campaigns to give our clients advice on how to best achieve their desired objectives. O2 Media complements us perfectly as we can jointly deliver an end-to-end offering including creative, production, marketing and distribution of mobile services and campaigns to O2’s significant customer base.”
A team from Golden Gekko will join O2 Media at their offices on Ganton Street, Soho.
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