Mobile applications are high on every digital marketer's agenda at the moment. But what exactly are they for and how can you get the most out of them? Who downloads mobile application?
The IAB (Internet Advertising Board) in the UK recently published a top 10 tips list for mobile application development. One example:
5. Know who the average app user is
There are 8.7 million people who have used a downloaded app in the UK which is 18% of mobile users. 60% of these users are playing games that they have downloaded. The median age of an apps user is 32 years old and 43% are female. 36% of app users own smartphones compared to 15% of the total market. Alistair Hill, Analyst and Mobile Products, Europe, comScore
For the full list visit http://www.iabuk.net/en/1/tenthingsyouabsolutelyhavetoknowaboutmobileapplications.html
1 comment:
Nice helpful tips. Due to the vast and fast usage of mobile devices, businesses and organizations are taking interest for investing in this market.
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