According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of responding to mobile ads on the iPhone. See article by ReadWriteWeb http://ow.ly/15Vlkn
Just like the article suggests we think the solution is to offer great apps that are relevant for women. We also think that advertisers should consider other mobile platforms to target women as approximately 75% of iPhone users are still male (Comscore June 2009).
Return to this blog next week for some great examples of mobile applications targeted towards women!
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